Pro Tip: most email services, such as MailChimp or MailJet, offer Automation. This means you pre-design a series of emails that will go to recipients who are added to a specific customer list (such as “New Customers), and then at predetermined intervals, they will receive a series of emails. These emails could include: $5 Gift Certificate, How Was Your Experience, Other Services We Offer (used to promote lessons, rentals, repairs, etc), introduction to your customer loyalty program, etc. It’s a great time saver and helps you to deliver consistent results.
It’s important to note the following stats: for every plain text Facebook post, Facebook will show it to about 2-3% of your audience. Graphic posts get about 5%, video gets 7%, and Facebook Live videos get shown to about 10%. This does not mean you should only do Facebook Live videos, rather you should use a combination of these to reach your audience. You can expand the reach of these posts by “Boosting” the post, or by running an ad. For most stores, using the Boost function and curating your audience using Facebook’s tools will be the most effective way to get a certain message to the customers who are most likely to engage with it.