Instrumental music retailing is a difficult endeavor - not suited for those that are not committed, creative, and persistent. With this blog, I'll share my ideas on how to build your business.
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Episode 10: Michael Cathrea - Resonate Music - How to build a thriving music lessons program.
In this conversation with Michael we discuss how to build a thriving lesson program that surpasses the competition. Listen via your favorite podcast app (search for Music Retail Podcast), or via this link.
I've been in retail for over 25 years and I wondered if I would learn anything to justify the expense of attending the WhizBang Retail Success Summit . Let me tell you, not only was it worth the price, I'm taking my leadership team this year! Now you can go too for only $297! Would you like to get some great marketing ideas and also ask questions to build out your monthly marketing calendar? For only $297 per year you can join the WhizBang Marketing Club and talk with other smart retailers about marketing promotions that are making the register ring! Are you running your business with a plan, or just a hope and a prayer? Want a store that serves your life rather than runs you ragged? Whether you feel overworked and overwhelmed almost all the time, hardly ever out of control, or fall anywhere in between, The Master Plan Advantage will help you become a happier, more confident business owner. Normally $997, get your plan together NOW for only $297!
There’s no doubt that 2020 has been crazy. Actually, beyond crazy. Each and every one of us has been tested in many, many ways. Life is different. BUSINESS IS DIFFERENT… are you? Has your store made the breakthroughs necessary to excel – or are you hoping that things will go back to the way they were pre-pandemic? If you are, you’re dreaming – and it’s about to turn into a nightmare. Because don’t kid yourself, this thing isn’t done yet. Not by a long shot… If there is one thing we learned through this whole s%#t show, It’s that we can’t control what’s happening. The only thing we can control is how we react. And how you react is determined by what you know. It’s that simple. When you know what to do you make good decisions quickly. You act with confidence. You need… New insights into how retail is changing so you can be ahead of the curve, not caught helplessly behind it. New skills and strategies that are going to work NOW and keep working no matter what new craziness is in our fut
Part of the process of consulting is partnering with businesses that have been impactful for us at Springfield Music and sharing them with others. We started using Merchant Cost Consulting earlier this year. These guys are former banking and credit card reps who go and negotiate your processing rates on your behalf. Now, like most of you, we are pretty aggressive about shopping our processing rate around, so I wasn't sure they would be able to save us much money. Boy, was I wrong. On average they are saving us $600 per month. The deal is we split it 50/50 with them for so many months, after that all of the savings are ours to keep. Plus, they keep an eye on your fees during this time to make sure those @#$% credit card processors don't find a way to jack up your rate again. They are good folks, and they actually do what they say they do. Actually, in our case, they under promised and over delivered. They estimated $500 per month in savings, and it's been closer to $6